Guest #39 | Brandon Leibowitz. Resilience.
Get Seen. Get Clicks. Get Results.
Brandon Leibowitz, founder of SEO Optimizers, breaks down the essentials of modern search engine optimization—from keyword strategy and backlinking to on-page tricks that actually work. Whether you're building a brand or boosting a blog, this episode gives you the tools to rise in the ranks.
🎙️ DSD INTERVIEW #39 | SEO Optimizers Brandon Leibowitz Helps Us Optimize Our Websites with SEO
🎙️ EP#39 | DSD | SEO 101: Ranking, Relevance & The Truth About Google w/ Brandon Leibowitz from SEO Optimizers
Episode Description
Ray is joined by SEO king Brandon Leibowitz in this Deep Shallow Dive into the digital battlefield of search engine optimization. From decoding Google’s algorithm to explaining what really helps websites rank, this episode serves up the blueprint every entrepreneur, creator, or business owner needs in the age of AI and search disruption. Check out his come link here: SEO Optimizers
Brandon breaks down the hierarchy of search—why Google still dominates, how schema and backlinks build trust, and the pitfalls of gaming the system. You'll learn why having just a pretty site isn’t enough and what "trust signals" mean for your online presence. From meta tags to platform pros and cons (WordPress vs. Squarespace), nothing is left untouched.
Plus, Brandon offers insights into AI-written content, how ChatGPT is shifting content strategy, and the future of search beyond Google. This is the one SEO masterclass you didn’t know you needed. Clean, clear, and no fluff—just real tactics that move the needle.
🔥 Top 5 Key Points
SEO = Trust + Content. You need both to win in Google.
Backlinks are the internet’s votes of confidence—get them strategically.
Schema markup is underrated and massively boosts visibility.
WordPress gives the most SEO flexibility; platforms like Wix or Shopify limit control.
AI-generated content can help—but only if edited for accuracy and value.
📚 Top Themes Covered
SEO
Search engine optimization
Google ranking
Backlinks
Schema
Metadata
WordPress SEO
Website structure
AI-generated content
ChatGPT SEO
Site maps
Google Search Console
Page count relevance
Trust signals
Social media SEO
Organic search
Bing vs Google
Amazon SEO
Yelp ranking
Mobile optimization
H1 tags
Content quality
Google algorithm
Image SEO
Keyword strategy
⏳ Chapters & Timestamps
00:00 – Intro & Brandon’s background
01:00 – What is SEO really?
03:00 – Why page count and structure matter
06:00 – The real deal with backlinks
09:00 – WordPress vs Squarespace, Wix, Shopify
11:30 – Metadata, tags & schema explained
15:00 – How social media ties into SEO
17:00 – Exposing SEO scams & false promises
20:00 – AI & ChatGPT’s role in SEO today
25:00 – Google Search Console + Site Maps
30:00 – Amazon & platform-specific SEO tips
32:00 – Image SEO done right
34:00 – Final thoughts: long game SEO strategy
🎧 Listen & Share
🎥 Watch on YouTube: Click here
🎧 Listen on Spotify: Click here
📢 Follow Deep Shallow Dive
📌 Facebook: facebook.com/deepshallowdive
📌 Instagram: instagram.com/deepshallowdive
📌 TikTok: tiktok.com/@raydoustdar
📌 YouTube: youtube.com/@deepshallowdive
📌 Twitter: twitter.com/deepshallowdive
📌 Threads: threads.net/@deepshallowdive
