EP#343 | GUEST | SEO with Brandon Leibowitz talking SEO!
📄 Episode Overview
In Episode #343, we welcome SEO expert Brandon Leibowitz from SEO Optimizers to explore the essentials of search engine optimization. From understanding backlinks and content strategies to discussing the evolving role of AI and schema, Brandon breaks down how small businesses can improve their online visibility. Whether you're launching a new website or optimizing an existing one, this episode offers actionable tips and clarity on often misunderstood SEO concepts.
🎯 Key Takeaways
• Backlinks and content remain the two most important SEO ranking factors
• Platforms like WordPress offer superior SEO flexibility compared to others
• Google’s trust signals (e.g., site structure, schema, and click-through behavior) heavily influence ranking
🧠 Summary
Brandon walks us through SEO fundamentals like optimizing page structure, using schema for enhanced visibility, and the importance of high-quality content and backlinks. He demystifies the differences between platforms such as WordPress, Squarespace, and Shopify, stressing the need for a solid content strategy regardless of the CMS. The episode also addresses common misconceptions, such as the role of social media in SEO and why being “ranked #1 on Google” isn’t a simple guarantee.
We also explore the role of AI—like ChatGPT and Gemini—in generating content and reshaping search behavior. Brandon provides practical insights into tools like Google Search Console, how to structure image metadata, and why staying patient with SEO is crucial for long-term growth.
🔎 Practical Tips
• Submit your sitemap to Google Search Console for better indexing
• Use descriptive file names and alt text for all images
• Focus on publishing user-friendly, trustworthy, and keyword-optimized content
📚 Research Spotlight
Brandon highlights schema.org, a collaborative effort by Google, Bing, Yahoo, and Yandex to improve how search engines interpret and display website content. It plays a crucial role in modern SEO, especially for AI and voice search compatibility.
❓FAQ
Q: Does Google penalize AI-generated content?
A: No, but Google does require that AI-generated content is high-quality, accurate, and edited for clarity. Content with hallucinations or inaccuracies may be deprioritized in rankings.
⏱️ Chapters & Timestamps
• 00:00 – Opening & Welcome
• 00:45 – What Is SEO & Why It Matters
• 02:37 – Website Platforms: WordPress vs. Others
• 04:17 – The Power of Blogs & Page Count
• 05:50 – What Are Backlinks?
• 10:23 – The Power of Site Structure & Metadata
• 12:53 – Understanding Schema
• 14:38 – Social Media’s Role in SEO
• 16:43 – SEO Scams & Misconceptions
• 18:24 – Black Hat vs. White Hat SEO
• 20:07 – AI’s Role in SEO Today
• 25:01 – Using Google Search Console & Sitemaps
• 30:15 – Optimizing Images for Search
• 32:36 – Final Tips for Long-Term SEO
🧭 Final Thought
SEO isn't a sprint—it's a long game. Focus on content and trust-building, and results will follow with consistency and time.
Brandon’s Website: https://seooptimizers.com/
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